City of McAllen
McAllen, Texas is an "All American" city located on the border with Mexico. In 2012, McAllen MSA ranked #1 in the nation for long term job growth, was named fastest growing metro in the nation and ranked as the best housing market in the nation.
The State of the City Address is a speech customarily given once each year by the mayors of many cities in the United States commonly known as SOCA. Three weeks prior to their event, we were asked by the City of McAllen to prepare the main piece of collateral -- a website where even those not in attendance could review all the moments, triumphs and highlights of the city in 2015.
For the following weeks, we worked closely with the City of McAllen Grant Administration Office on content selection and design. Knowing the site would be filled with plenty of information, we decided to summarize it all on the landing page, and then give the visitors the choice to read further. The site features different textures and a monochromatic palette matching the brand style of the city.
Gold ADDY for "Online Interactive Consumer Website"
Gold Kaliff Zenith Marketing Award for "Best Event Website"