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Social Media Image Sizes: The Complete 2017 Cheat Sheet

Social media is constantly changing, and keeping up with the latest features can feel like a full-time job. To simplify your social media efforts and reduce your time spent on social, we’ve rounded up the complete 2017 cheat sheet for social media image sizes.

Based on these specifications, you'll be able to design and schedule posts across your favorite social media channels with full confidence that the quality and dimensions are a perfect fit.What are you waiting for? Let’s get to it.


More than likely, your small business has a Facebook for Business page. With over 1.23 billion daily users, creating a Facebook presence is a no-brainer for micro businesses. Make your mark with a well-designed page, and posts that include URLs and clear, quality images. Your small business presence on Facebook should be conversational, informative, and friendly as its users look to it as the place to connect with friends and family.

Here’s the rundown of preferred image sizes for Facebook.


As you may know, Twitter is its own bag of tricks, from strict character limits to being unable to edit tweets. However, it is where people go for news, trending topics, and to voice their opinions. Having a Twitter business account provides a key avenue real-time customer interactions, dynamic conversations, and relationship building opportunities with other brands. It’s a fantastic marketing tool for any business.

How can your business stand out in the ever-expanding a sea of Tweets? Use images for every post to catch your audience’s eye and have them click on your tweet.

Even better, drive traffic to your website by including URLs, which can be shortened with bitly, in relevant tweets. Images are a great asset on Twitter, so get the sizing right to make the biggest impact.


A picture's worth a thousand words, right? Well, on Instagram, a picture can be worth a million words.

Instagram is synonymous with stylized imagery and the place to go for photo browsing. Beyond the image ratios and recommended image sizes to hit the mark on Instagram, your images also need to be distinct. Tap into your brand standards and find a way to translate your brand’s values into your marketing images. Users quickly recognize a page that is consistently styled and that resonates with their interests or own style.

Select a filter or two that represents your brand, and stick with them. This kind of consistency will do wonders for your follower engagement. 


Oh, Pinterest. It's staking its claim in 2017 as a social media powerhouse - they've already added features like search ads and the functionality to view multiple products in one image. If you don’t have a Pinterest account yet, it's worth considering - there are endless opportunities to grow brand awareness and the longevity of pins is exponential compared to other types of social media posts.

To set your small business up on Pinterest, use consistent images, logos, and bio descriptions to develop a credible social media account.

Perhaps the most important image caveat, though, for Pinterest is that your pinned images need to be vertical for maximum engagement. In a world of horizontal social media images, this is a differentiator and something to remember to guarantee your social media success. 


LinkedIn continues to surprise as it evolves and remains competitive in the social media marketing world. This channel is all about brand equity, so ensuring your images are sized correctly - and are 'on-brand' - is extremely important.

For small business owners, leveraging their personal profiles is another way to establish brand loyalty and increase business visibility.

As you can see, each social media channel has its own set of quirks. Having this guide on hand will make delivering on your social media marketing goals a snap.

It may sound simple, but knowing and utilizing the correct image sizes and file types will go a long way in improving your online presence and customer engagement. Use these recommendations to deliver quality social posts and make your small business look like a social media marketing expert.

These graphics were created by MakeAWebsiteHub, and are part of a larger infographic, which highlights other social media channels. If you want to view the entire infographic, it can be found here.


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