The American Advertising Federation Rio Grande Valley (AAFRGV) awarded a prestigious Gold ADDY statuette to Black Koi 360 for excellence in design and usability for the McAllen Year in Review 2015 website, along with additional accolades for designs created for the American Cancer Society and the McAllen Convention Center.
The 2015 McAllen Year in Review website marked a big step for the City of McAllen towards making their annual report available to members of the community anytime, anywhere, while providing them a user-friendly platform to stay informed. "After years of producing a static version of the city's annual report, the concept I envisioned was to provide an interactive interface for our citizens that added graphics and movement to the report's page," said Carla M. Rodriguez, Director of Grant Administration Office and project leader on behalf of the city. "We even changed the name from the standard 'Annual Report' to 'Year in Review' as it better encapsulates the purpose of the report -- to highlight the City's achievements."
Lu Gimello, Creative Director for BK360 notes, “Working on McAllen's Year in Review site was one of the biggest challenges we've faced to this day due to the short amount of time we had to fully develop such a big project. We wanted to create a site that community members could navigate in two ways -- in depth or at a glance. We worked closely with the City of McAllen Grants Administration Office from concept to launch, and were diligent and creative every step of the way."
Work for most projects begins months before people see the first ad in the paper or a post on social media. "We always put a lot of work and emotion into our designs. We aim at creating visual elements we love and hope others will love as well," said Gimello. "There truly isn't a bigger honor than knowing your peers and colleagues praise your work."
Wins for the BLACK KOI 360 creative team included:
GOLD American Advertising Award
• "Online Interactive" for McAllen Year in Review 2015 website (view)
SILVER American Advertising Award
• "Print Advertising" Magazine Spread for MCC's "The Ballroom"
• "Print Advertising Campaign" for MCC's "Light Up the Holidays with McAllen" (view)
• "Sales & Marketing" Direct Mailing for ACS Cattle Baron's Ball "Viva la Cure" (view)
• "Sales & Marketing" Collateral material for MCC's "Light Up the Holidays" (view)
• "Integrated Branded Content Campaign" for MCC's "McAllen PalmFest" (view)
The Black Koi 360 team was recognized by an elite group of peers for their outstanding work on campaigns created during 2016. The work was judged by a committee comprised of senior industry directors.
Sergio Guzman, BK360's Executive Director notes, “We are thrilled and a bit in awe of winning these awards. The competition was tough and we honor the other winners; the work presented at the awards was top-notch. I am so proud of all the people who helped bring these campaigns to life, and I’d like to thank the folks from the City of McAllen, the American Cancer Society High Plains Divisions, and the McAllen Convention Center who entrusted us with their brands.”
This latest honor for Black Koi 360's award-winning creative continues a tradition of excellence demonstrated by the studio's previous ADDY awards including work for TEDxMcAllen and the American Cancer Society, along with IFEA and TFEA awards earned for previous campaigns.
Laurie Pulido, Marketing & Special Events Supervisor for the McAllen Convention Center also commented, “It is a pleasure to team up with a company who understands the importance of our mission and image for each annual event that we produce. This dynamic creates an ease of communication and vision that reflects in our marketing efforts time and time again.”
Sergio Guzman (Black Koi 360) delivers ADDY Awards to Laurie Pulido (MCC)
About the ADDY
Attracting nearly 60,000 entries each year nationwide, the ADDY awards have become the nation's largest and most comprehensive advertising competition. Sponsored by the AAF, the awards honor excellence in advertising and cultivate the highest creative standards in the industry.
Proceeds from the ADDY Awards program on all levels of competition go back into the industry through the work of the AAF and its members, especially in the areas of advertising education and public service advertising.