The Paris 2024 committee has revealed their official logo for their Olympic and Paralympic Games bid, with the design claimed to be a modern interpretation of the Eiffel Tower.
Upon its unveiling, the logo was projected onto one of the Paris’ most famous landmarks, the Arc de Triomphe.
“The new visual identity of the Paris 2024 campaign reflects the values and ambitions of our bid,” said co-chairman of the Paris 2024 bid Bernard Lapasset, who is also chairman of World Rugby. “We believe this logo captures the essence of Paris as a forward-thinking, modern capital city that is also proud to celebrate its rich culture and heritage.”
Paris 2024 committee says the number 24, which is used to depict the Eiffel Tower, celebrates the centennial anniversary of when the city last staged the Games in 1924.
The French capital currently faces competition from Budapest, Hamburg, Los Angeles and Rome to host the Games. A final decision will be made by the International Olympic Committee on September 13, 2017, in Lima, Peru.
The logo was produced by Paris-based design agency Dragon Rouge.