After 44 Years, RE/MAX Reveals Refreshed Brand Identity

Leading real estate network RE/MAX announced a refreshed brand identity on Monday—its first communications material update in 44 years.

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Co-CEO, Adam Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.” 

“The subtle adjustments to the most powerful image in real estate was a natural next step across our residential, luxury and commercial brands.”

The new crisp logos are also a nod to the millennials who comprise the bulk of the brand’s clientele. “The refreshed brand is a proactive move to continue to position RE/MAX agents as industry leaders for the home buyers and sellers of today and tomorrow.” RE/MAX’s refreshed identity will start rolling out in fall.