The ubiquitous sandwich shop chain with over 45,000 locations worldwide, is brightening up its stores with a new logo and fresh veggie display. This is the most extensive brand refresh to date, which they're calling a 'Fresh Forward' design. The redesign was unveiled Monday at 12 pilot locations in the U.S., Canada and the U.K.
“We’ve created a modern design that gives our guests choices – from how they order to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, Subway’s vice president of operations.
New menu items such as pico de gallo and house-made pickles are also included in the rollout.
The revamp comes as Subway and other fast food giants are looking for ways to attract more health-conscious customers.
According to a report released last year by the Center for an Urban Future, Subway is the second largest national retailer in the city – second only to Dunkin Donuts.
It was unclear how much the renovations will cost at each store.
A spokeswoman for Subway said the company plans to help franchise owners pay for the remodeling work.